Understand what three things you need to know to start your Multi-App Marketing strategy.
App Advertising
Boost Social App Campaign CPIs During High Peaks of Seasonality
Understand when it can become cost-effective to shift budget dollars to social app campaigns during periods of peak interest.
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Demographic Targeting in Apple Ads
We tested segmenting our high performing age groups in Apple Ads. Learn how LAT users affected our results.
Setting Up and Analyzing Universal App Campaigns
Now that UAC adoption is mandatory for promoting an app on AdWords, it's important to compare Universal App Campaigns vs Mobile App Install Campaigns.
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Beginner’s Guide to Snapchat Ads for Apps
As Snapchat's highly engaged users continue to grow, learn how you can tap into their audience to gain new app users.
3 Best Practices for Universal App Campaigns
As AdWords sunsets mobile app install campaigns, explore 3 best practices to effectively promote your app with Universal App Campaigns (UACs).
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Step Up Your Apple Search Ads Performance
With 2.2 million apps available in the app store & 500 million unique visitors a week, learn to dominate the landscape with 4 optimization tips.
How To Setup An Apple Search Ads Campaign
Apple Search Ads has become a huge force in the world of app downloads. Get tips on how to launch a campaign to promote an app!
Ads in Mobile Apps: Not Just For Other Mobile Apps
Get tips for setting up display ads in mobile apps and explore another opportunity to reach audiences that are on the go!
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Universal App Campaigns Vs. Mobile App Install Campaigns
Today we are going to look specifically at capabilities in AdWords to promote apps and compare the difference between Universal App Campaigns (UAC) and Mobile App Install campaigns.
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Apple Search Ads: What You Need To Know To Improve Performance
Seven key learnings and optimizations that you can implement to improve your Apple Search Ads performance.
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