Every good search marketer is always looking for alternative channels to get better results for clients. Most of us tend to stick to the top two or three options — Google Ads or Meta, or perhaps we’ll add LinkedIn or...
Continue Reading Apple Search Ads: Past, Present, and Future
Find better ways to understand trends through the latest Apple Search Ads Benchmark Report, teaching us average cost and performance metrics.
Continue Reading Apple Search Ads Benchmarks 2021: 6 Insights for App Growth
Can you use Creative Sets instead of A/B testing? Read to find out Apple Search Ads best practices & insights for using Creative Sets, pros and cons of this tool.
Continue Reading How to Use Creative Sets to Make the Most of Your Apple Search Ads
Hero Academy is Hanapin's newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. New releases on Pinterest Ads and Apple Search Ads have now been added to the Academy!
Continue Reading New Releases on Hero Academy! Starting Pinterest & Apple Search Ads
Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few thoughts and tips for progress.
Learn how to set up creative ads sets in your Apple Search campaigns to make your app more relevant to potential app users.
Continue Reading Set Up Creative Testing in Apple Search Ads
Understand what three things you need to know to start your Multi-App Marketing strategy.
We tested segmenting our high performing age groups in Apple Ads. Learn how LAT users affected our results.
With 2.2 million apps available in the app store & 500 million unique visitors a week, learn to dominate the landscape with 4 optimization tips.
Apple Search Ads has become a huge force in the world of app downloads. Get tips on how to launch a campaign to promote an app!
Seven key learnings and optimizations that you can implement to improve your Apple Search Ads performance.
Continue Reading Apple Search Ads: What You Need To Know To Improve Performance
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.
Continue Reading Know The Differences Between Facebook and Google Ads And When You Should Use Each
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