What started in 2000 as Google AdWords with just 350 advertisers has burgeoned into a comprehensive digital advertising platform, indispensable to digital marketing strategies worldwide. Now re-branded as Google Ads, it stands as a colossus, shaping the way businesses reach...
Artificial Intelligence
ASA increasingly clamping down on misleading social media ads
If you still believed that the Advertising Standards Authority’s focus was entirely, or even primarily, on legacy media like TV ads and big outdoor billboards, the organisation’s latest round of rulings ought to give you pause. Of the seven judgements the ASA...
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Google ad safety report 2023: Google blocked 5.5 billion ads last year
Google Ads Safety Report reveals year-on-year rise in scams and fraud; growth in generative AI enforcement against malicious advertising .
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Dynamic UTM parameters for LinkedIn ads are here!
Praise be. For LinkedIn have just announced the arrival of Dynamic UTM parameters. This is big news because manually configuring the campaign UTM tracking for each URL you use within a campaign can be is a cumbersome, convoluted, time-consuming process....
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6 Practical Things You Should Doing In Your Paid Social Advertising Campaigns
As we navigate the complexities of paid social advertising, remember that the essence of success lies in understanding your audience, being creative with your content, and being willing to test and adapt. Drawing on insights from seasoned experts, Carla Rovaris...
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Google reveal their latest PMax Developer Guide
As Google lean more and more into PMax they’ve released a new guide aimed at developers to help them build PMax integrations more easily. They’ve also moved all the PMax related content into it’s own specific tab on Google Ads...
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Mastering Lead Generation in Paid Search Advertising
Are you ready to take your paid search game to the next level? As an experienced paid search marketer, you understand the importance of lead generation. You will know it can drive tangible results for businesses. But how do you...
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The Pros and Cons of Combining Content Marketing With PPC and How to Pull It Off
Marketing strategies complement each other when used independently, but content marketing and PPC are more powerful when used together. Read on to learn why and how to do it.
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How Can PPC Help Inform a Powerful Link-Building Strategy
Competitive link building needs to be informed by all the data at your disposal. Here’s how to leverage PPC data to inform link-building strategies.
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How to Get Found Online: 5 Tips for Small Business Owners in 2022
Not all small businesses or bloggers have the capital to run massive paid marketing campaigns. 47% of small business owners handle marketing efforts on their own. Many are on a tight budget and don’t know where to start. Once you...
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Broad Match in Review: Putting Google to the Test
In the world of digital media – and in paid search in particular – it can feel like we’re always on high alert, waiting to jump on the next product announcement or new beta that will come along and help...
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6 Best Metaverse Marketing Techniques to Adopt in 2022
Brands today can try several metaverse marketing techniques to engage their audience and deliver exceptional brand experiences. Consider these top 6 techniques.
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