Digital marketing attribution models help businesses determine which particular interaction with a customer has led to a desired result. That could be a web page visit, sign-up, purchase, or other. Accurate attribution measurement is essential for marketing efficiency and the...
Continue Reading Digital Marketing Attribution Demystified: Can It Be Simple?
Attribution modeling helps you analyze which touchpoints result in a conversion. Read this article to find out which channel matters most to your business.
Continue Reading What You Need To Learn About Attribution Models To Focus On The Right Channel
“Where should we attribute revenue?” We found that referral and affiliate websites were receiving revenue credit for paid-initiated traffic.
Continue Reading Analytics: What Sources are Stealing Your Paid Revenue Attribution?
In this blog, one PPC expert walks through Google Ads and Analytics conv. discrepancy scenarios and how the Google Attribution beta (within GA) can help.
Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking.
Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.
Continue Reading Hero Conf London 2019 Speaker Recap: Milka Kramer
Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey.
Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.
Continue Reading How to Master Attribution for Easy Budget Planning
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
Join C3 Metrics’ Aaron Fletcher and Hanapin’s Jacob Brown as they dive into the hardest parts of attribution and provide you with solutions to make your life easier. If you’re having any issues with attribution at all, this will be...
AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.
Continue Reading The New AdWords Report That Will Change Your PPC Plans
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