Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.
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Attribution Modeling
Master List of the Best Ad Tech Platforms for PPC
The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
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Using Supermetrics To Report PPC Projected Lag Revenue
Need to figure out the most efficient way to project lag revenue to help compare your current month's data to past months' data? Use Supermetrics to create your Lag Revenue report.
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Are You Thinking Of Account-Wide Goals? Let’s Change That Mindset
Don't think: "what would be the easiest way to look at our data", think: "what makes the most sense per each type of advertising" when deciding on goals for different areas of your account. Learn more on how to think...
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Get Critical Funnel Insights With The Top Paths Report
To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. With a little organization, it can become one of your top resources you use to review performance.
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Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.
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How To Use AdWords Attribution Models
We’ll discuss the recently introduced AdWords attribution models and how you can give the right amount of credit to each ad, click or keyword that led to a conversion.
Don’t Be Afraid To Create Your Own Metrics To Judge Success
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
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[New Webinar with AdStage!] Secrets To Setting Up Your Social Attribution for Success
n this new webinar, Hanapin’s Associate Director of Services, Cassie Oumedian, and AdStage’s Director of Marketing, join forces to discuss the secrets of setting up a successful attribution for your social channels.
Google To Introduce Attribution Model Options For Conversions
According to a recent announcement by Google, improvements are on the way to allow attribution tailored to unique needs throughout an account.
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Making The Case for Attribution: Prove The Entire Value Of PPC To Your Stakeholders
Lets’ discuss how we can make a case to our key stakeholders to adopt attribution modeling to prove the entire value of PPC.
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Using Search Funnels To Measure Branded Performance
Last week we touched on the importance of search query reports to measure the value of branded campaigns. Today, we're going to look at search funnels.
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