In this whitepaper, we will cover the basics and help you determine which model is right for you.
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Attribution Modeling
Introducing a New Performance Metric: Keyword Total Weighted Value
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.
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Take A Walk Down The Conversion Path With Google Analytics
This post will go through different uses for the Top Conversion Paths report and the dimensions available in it.
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Easy Ways To Measure The Value of Branded Campaigns
Using Google Analytics and Adwords data this post goes into detail using a client as an example of how to successfully measure the value of brand campaigns.
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How To Create Google Analytics Custom Attribution Models
If you are using a last click attribution model as part of your PPC strategy you could be doing more harm than good.
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Using Google Analytics for AdWords Conversion Tracking
Today we’ll cover importing Google Analytics goals as conversions in Google AdWords.
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Reassessing My 2014 PPC Suggestions And Looking To 2015
As 2014 winds down, I thought it would be appropriate to take a look at the suggestions I made to PPC advertisers at the beginning of this year.
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Effective Google Analytics AdWords Data Integration
Throughout 2014, Google Analytics has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features.
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Introducing the Stockton Report: Find Keywords with Hidden Value
It’s unlikely that John Stockton has ever heard of PPC Marketing, but if he had, rest-assured, the following would be his favorite report.
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9 Things You Need To Know About PPC Analytics [New Webinar!]
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your...
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[Webinar Recording] PPC Attribution: Bury The Last Click And Move On
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
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Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
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