Whether we like it or not, multi-channel attribution is part of our digital marketing world - Just as Game of Thrones has become part of mine.
Continue Reading Multi-Channel Attribution – A Story of Ice, Fire & Last Click Attribution Death
Attribution Modeling
PPC Attribution: Bury The Last Click And Move On [New Webinar!]
Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond...
Continue Reading PPC Attribution: Bury The Last Click And Move On [New Webinar!]
Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
Continue Reading Advanced ABCs of PPC – Terminology & Strategies to Remember
Better Attribution Modeling – AdWords or Analytics?
A few days back I read this post about AdWords’ Attribution Modeling being released within the UI. It is a great feature to have in AdWords, but as mentioned in the post, this information does not show us the whole story....
Continue Reading Better Attribution Modeling – AdWords or Analytics?
