The 2020 PPC Hero Summit is a half-day, free online event for digital marketers that want to become smarter and more effective at paid advertising.
Continue Reading BREAKING: The 2020 PPC Hero Summit is on February 12th!
Audience Targeting
5 Tools to Find Your Audience on Paid Social Platforms
These free tools can be used to identify profitable audience segments on leading social media platforms and set your social marketing campaign up for success.
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Are Facebook PPC Campaigns Worth It In 2020?
PPC campaigns for targeting audiences on Facebook? Easy! Discover tips on how to make your Facebook PPC campaign fit the needs of your audience.
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Hero Conf London 2019 Speaker Recap: Milka Kramer
Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.
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[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising
In this new, short video on Hero Academy Senior Bing Ads Client Development and Training Specialist, Rachel Rogowin, discusses the variety of targeting now available in Microsoft Advertising and how to use each of them for more effective audience targeting...
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Facebook Targeting: Lookalikes vs. Your Intuition
Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.
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Facebook Ads for Beginners: 5 Resources
Are you just getting started with Facebook Ads? If so, we've got some handy resources to help you launch your first campaign.
Frequency Capping in Digital Advertising
This blog post will inform you on how to manage frequency capping in digital advertising across multiple popular platforms and its importance to your strategy.
Facebook Ads And Fair Housing – Are You Compliant?
Facebook Unrolls New Targeting Limitations For Special Categories
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Midwest Digital Marketing Day: Free Day of Training On July 25th
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out,...
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How to Exclude Mobile Apps in Google Ads
In this article, you will learn the most effective way to exclude mobile apps and potential challenges in the process. Additionally, I'll outline the potential impact of mobile app traffic on performance.
Paid Search Audience Testing: Zero Cost Testing
By layering on different audiences types within Google Ads, you gain valuable knowledge for free.
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