If you are like most marketers, you have already spent hours in spreadsheets creating thousands of messaging variations to send to copywriters or designers. You have probably also thought to yourself; “this is going to catch the hook, line, and...
Continue Reading Perfect Targeting & Personal Messaging: The Dynamic Duo
We've done the work to bring you the best, most actionable content in the paid media industry, and we're excited to debut new sessions we know you'll love at Hero Conf.
These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.
Continue Reading 4 Ways to Harness Detailed Demographic Data
To be successful in a fast paced, ever changing, and competitive market, it is imperative for brands to think beyond just CPC, CPA and ROAS in the short term. Instead they should be equally aware of their brands position in...
Continue Reading Brand Attention: The metric you are not thinking about
Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful...
Continue Reading Display Topic Targeting: 3 Reasons Why You Should Do It
It's time for you to thrive in a digital marketing world that is all about audiences.
Continue Reading 60-Minute Masterclass: Audience Targeting Strategies for Google Ads
Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.
Continue Reading Curate Your Audience to Get Better Results from Your Digital Campaigns
Insights about Bing's in-market audiences and the Microsoft Audience Network, from the PPC experts at Hanapin.
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
Continue Reading Get To Know Your Customer Better with Detailed Demographics
Start thinking about who your target customer is rather than what they search for. Begin the process now of testing different search audiences.
Continue Reading Why You Need To Be Layering & Testing Search Audiences
Understand what three things you need to know to start your Multi-App Marketing strategy.
Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.
Continue Reading In-Market Audiences: Bing’s Latest Targeting Feature
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