Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.
Audience Targeting
Google Ads Remarketing for Complex Multi-Brand Businesses
Understand how to leverage AdWords remarketing strategies for large complex companies with multiple brands.
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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies
Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.
Demographic Targeting in Apple Ads
We tested segmenting our high performing age groups in Apple Ads. Learn how LAT users affected our results.
Prepare Yourself for the Future of Audience Based Advertising
Explore how audience targeting plays an important role in the future of audience based advertising.
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An Argument for Automatic Placements on Google Display
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data.
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Top 3 AdWords Updates of 2017
There were a lot of AdWords updates in 2017, and several had a huge impact on PPC. Here are the top 3 useful AdWords updates as PPC moves into 2018.
How Often Does Google Search Match to Demographics?
Google rolled out demographic targeting for search in the fall of 2016. But, how often does Google search match to demographics?
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How To Build Custom Affinity Audiences In Old & New AdWords
PPC Hero Emma Franks breaks down the step-by-step process to create Custom Affinity Audiences in the AdWords interface, whichever version you use.
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Facebook Ads For B2B: Presenting The Right Content At The Right Time
Proper content for an audience is the key to B2B Facebook ad success. Learn tips for creating better B2B ads.
Continue Reading Facebook Ads For B2B: Presenting The Right Content At The Right Time
