One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts.
Continue Reading A Guide For Letting Go of Outdated Google Search Best Practices
Automation
How Artificial Intelligence Can Change the Way We Shop Online
AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information.
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How Data Science Can Improve PPC Performance
This will look at the concept of data science, the tools and knowledge you need to make it work, some common PPC issues, and how data science can help fix them.
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Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the best ones.
4 Tips to Make Your DV360 Campaigns Heroic
Time is tight, clients need our attention and performance still needs to happen. We have compiled a few tips to help streamline your DV360 campaigns.
Scheduling Facebook Ads With Automated Rules
Turn Facebook ads on and off with automated rules. An alternative to ad set start and end dates.
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February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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4 Google Ads Automated Rules To Try
Learn four Google Ads automated rules that will help with account management.
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, I tuned into the 2020 PPC Hero Summit. I had dozens of takeaways and want to share just ten that stood out most to me.
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Google Opti Score – Why I Don’t Love This Shorthand & Why It Matters
6 things you might not know about Google's optimization score and how digital marketers should treat this metric.
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How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? Adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent.
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How to Scale Tags: Example Google Analytics Properties via GTM
Here is how you effectively scale GTM tags across thousands of child sites utilizing the resources at hand.
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