Cost-per-click, or CPC, is the cost advertisers pay per click on a paid search or social ad. Your actual cost-per-click often differs from your max cost-per-click.
Basic PPC Strategies
Summertime Sadness – How To Adjust For Seasonality In PPC
Seasonality insight helps us determine strategy and tactics to get the highest impact possible out of paid efforts.
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Get A Grip On New Paid Search Accounts
In this post, I will discuss my methods for getting a good grip on new accounts. Read on to learn more!
The Basics Of Setting Up A Paid Search Campaign
For those that are new to the world of paid search, gathering up the courage (and time) to develop an online paid search ad strategy can feel like a daunting task.
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How To Use AdWords Filters To Improve Account Efficiency
AdWords filters help me quickly identify performance trends and reduce the time it takes to make actionable decisions.
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Maximizing Trade Show & Expo Sales with PPC
If you or your clients’ businesses are hosting an exposition or trade show, utilizing PPC contribute to an improved ROI. Today you'll learn 4 crucial steps that have lead to success in promoting ticket sales for expos and trade shows.
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[New Guide!] The Complete Guide to Using Excel for PPC
This whitepaper will outline the most important tasks that we use Excel for in our day-to-day PPC work.
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When Efficiency Becomes The Enemy
Even after attaining efficiency, you can still grow your paid search account by reviewing your campaign settings.
Build A Solid Foundation For Your PPC – Join Us For The PPC Hero Summit
At the center of every great paid search account is a structure built upon extensive research, planning, and execution.
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Announcing the 2016 PPC Hero Live Summit!
Hanapin Marketing (the Agency of Experts Behind PPC Hero) is thrilled to announce a brand new online event designed to educate and push forward the PPC community.
Maximizing Impression Share: How To Use AdWords Competitive Metrics
Read on as we define and review what the AdWords impression share metrics mean to the success of your accounts.
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Use These 2 Excel Tools To Find Your Next Keyword Target
There are many optimizations to be made in Google AdWords and Bing Ads. One optimization of great importance and high impact comes from the search term report.
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