In this post, we’ll go through 5 areas to walk through while troubleshooting a poor performing remarketing campaign.
Basic PPC Strategies
Google’s Search Rater Guide Shares How Google Ranks Websites
Google recently published a guide to train search raters. It is by far the most complete list of instructions that Google has ever openly published.
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3 Steps For Troubleshooting Conversion Tracking Issues
The three major issues with conversion tracking are communication, implementation, and evaluation. Learn how to fix them!
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5 Things You Can Do Today To Improve Account Performance
The items listed in this article are tasks that you can do today to find opportunities for paid search optimizations.
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5 Steps For Creating A Solid PPC Competitor Strategy
Analyzing PPC competition can help provide key insight into performance trends. Learn how to use that info to create a PPC competitor strategy in 5 steps.
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Easy Ways To Measure The Value Of Branded Campaigns
Throughout the month of November, we'll review easy ways to measure the value of branded campaigns.
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Google Analytics Cohort Report Video Explanation
Google Analytics added a cohort analysis report as a feature. This report is very easy to set up, and useful when you are looking at user behavior over time.
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[New Webinar with Wordstream] What You Don’t Know Can Hurt You!
Join Hanapin Marketing & Wordstream experts for a webinar on trending topics & strategies for building a foundation for PPC campaigns.
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Get To Know Your Audience Insights
AdWords now allows advertisers to gain more insight into the users who comprise their audiences with the Audience Insights report. Learn how it works!
Considering A Paid Search Career? Here’s What To Assess
Are you considering a career in paid search? Read on as we discuss why you should enter the field and the characteristics that paid search specialists have.
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How Pay Per Click Advertising Helps Level The Playing Field For SMBs
Small to medium businesses (SMBs) have the opportunity to use PPC advertising to level the playing field and pull customers away from their larger competitors.
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[New Whitepaper!] Top Ten PPC Tips for Retail Marketers
In this new whitepaper, you'll find 10 tips to assist in your PPC strategy development for your retail marketing efforts.
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