In this whitepaper, you’ll get 10 tips that will have you zipping through data, pulling insights and optimizations like a pro.
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Basic PPC Strategies
When Are Flexible Bidding Strategies Right For You?
Google offers 6 flexible bidding strategies. Depending on your goals, you may or may not want to use one of these bidding strategies.
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8 Good Reasons To Bid On Your Pure Brand Keywords
There are palatable reasons you may want to bid on your pure brand PPC keywords. I'll explain why in this post.
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New Whitepaper! How To Determine The Right Attribution Model For You
In this whitepaper, we will cover the basics and help you determine which model is right for you.
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[New 20 Minute Webinar!] How PPC Ad Extensions Can Make Your User’s Experience More Personal
In the newest webinar of our Flash Series, Hanapin Marketing experts go through a number of ad extensions that will enhance your yours ad’s real estate and increase your click-through-rate.
PPC & Local Service Area Businesses – A Perfect Fit
Used effectively, local service area businesses can garner great results from PPC. Read on for my top strategies.
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(Almost) Everything You Need To Know About Remarketing [New Toolkit!]
Presented by AdRoll & Hanapin, this toolkit includes THREE whitepapers, TWO guides, THREE blog posts, and TWO webinar recordings
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Super-Segmentation For Quality Score
One of the most common reasons for accounts with low-quality scores is a lack of proper segmentation. Learn how to fix this problem.
[New Whitepaper!] 16 Surefire Tactics That Will Stand The Test of Time
In this whitepaper, we'll discuss 16 surefire tactics that should be the first place we go with account management, as they have stood the test of time.
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[New Webinar with AdStage!] The Most Valuable Google AdWords Features for the PPC Account Manager
Join Hanapin Marketing and AdStage experts for a breakdown of the most valuable Google AdWords features, rated on a scale of 1 – 10.
Don’t Let the Competition Steal Your Revenue. Bid On Your Brand Terms!
I have the perfect statistically-backed story to show why you need to be bidding on brand terms, and the revenue coming in on brand terms is not guaranteed revenue for your company without the Paid Search efforts.
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[New Whitepaper!] Top Ten PPC Tips For The Travel And Tourism Marketer
10 tips to assist in your PPC strategy development for your travel and tourism online marketing efforts.
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