In the whitepaper, we’ll discuss why you should do Display Advertising and the 6 things you should know as you get started.
Basic PPC Strategies
Two Reasons Why I Don’t Buy Into The Quality Score Hype
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
Continue Reading Two Reasons Why I Don’t Buy Into The Quality Score Hype
Stop Using The Same Headline
One of the most effective techniques to differentiate your ad’s headline and to increase your click through rate is to use a value proposition based headline.
[New Toolkit!] The Essential PPC Toolkit For Education
Presented by KellyBrady and Hanapin Marketing, this toolkit includes FOUR whitepapers, a checklist for your Education PPC, and a webinar recording.
Continue Reading [New Toolkit!] The Essential PPC Toolkit For Education
Understanding Budget’s Role In PPC Account Performance
We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.
Continue Reading Understanding Budget’s Role In PPC Account Performance
Top 5 Reasons To Download The New AdWords Editor
I’ve downloaded and began using the new version of AdWords Editor, and here are the top 5 reasons you should follow suite.
Continue Reading Top 5 Reasons To Download The New AdWords Editor
Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
Continue Reading Dynamic Search Ads: An Underused Way to Grow Your PPC Account
3 Areas To Analyze Before Taking On A New PPC Account
We’ll be discussing a few examples of what to look for when contemplating whether to take on a new PPC account or not.
Continue Reading 3 Areas To Analyze Before Taking On A New PPC Account
A Study Of Quality Score And Recommendations We Can Act Upon
We are always trying to improve quality score, theorizing the factors that impact this number, and striving to get our clients to understand it’s impact.
Continue Reading A Study Of Quality Score And Recommendations We Can Act Upon
[New Whitepaper!] The Fundamentals of PPC Conversion Tracking
In this whitepaper, we’ll discuss how to get started on tracking your conversions and breakdown each section for a deeper look into what will work best for your business.
Continue Reading [New Whitepaper!] The Fundamentals of PPC Conversion Tracking
6 Google Analytics Features You Need To Understand
Google Analytics is an invaluable tool to use in conjunction with your paid search efforts. Learn how to use 6 important features to get the most utility.
Continue Reading 6 Google Analytics Features You Need To Understand
Utilize PPC To Fill Other Marketing Funnels
Paid search provides a great opportunity to fill other marketing funnels with leads and/or cross selling opportunities.
Continue Reading Utilize PPC To Fill Other Marketing Funnels
