I have compiled a list of my favorite paid search tools. Some have saved the day, others I use on a daily basis, and others are simply fun tools to use.
Basic PPC Strategies
[New Whitepaper!] 9 Ad Tests You Should Be Doing In Your PPC Account
This whitepaper offers nine ad testing examples that are transferable to almost any paid search account.
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3 Easy AdWords Reports You Might Not Be Using
Check out these 3 simple reports you can pull from AdWords to improve bottom line performance.
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3 Ways To Decrease CPA Without Tanking Volume
While many front-end metrics (CTR, CPC, etc.) lead to better overall performance, CPA (cost per acquisition) and profit are most crucial to our accounts.
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[Whitepaper!] 10 PPC Tactics That Should Be On Your Radar
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms...
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Setting Clear PPC Expectations From The Beginning
Setting expectations is a way to be successful with clients. Using a timeline to show the client the direction the account is a great way to set expectations.
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5 Tricks To Make Your Pay Per Click Profitable This Year
Now that the first quarter of the year is almost complete it’s time to make sure your PPC campaigns are carrying their weight.
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6 Tips To Grow A Small Business Account Without Tanking ROI
There are a few key factors to keep in mind when trying to grow a small business account without tanking ROI, which can really break the bank for the little guys.
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Year-Over-Year Performance is Rarely “Apples-to-Apples”
People love to talk year-over-year performance – both the good and the bad. The problem with year-over-year performance is that a lot can change in a year.
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[Toolkit] The Ultimate AdWords Bundle For PPC Success
From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC...
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How Football Shaped My Philosophy Regarding PPC
Building successful paid search accounts requires a well-defined philosophy for approaching account work.
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The 15 Biggest PPC Mistakes and How To Avoid Them [On Demand Webinar!]
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its...
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