Without offensive linemen, the game of football would be very different. The same can be said about proper account structure.
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Basic PPC Strategies
4 Bing PPC Predictions To Watch For in 2015
Learn what 4 predictions could have an impact on Bing Ads pay-per-click in 2015.
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Find Your Optimal Cost-Per-Click
Learn about what affects cost-per-clicks, how to set initial bids, and methods to performing bid adjustments.
[New Webinar with Visual Website Optimizer!] Master Class: Secrets to a Cohesive PPC Campaign
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message,...
Everything (And More!) You Need To Know About Ad Extensions – Whitepaper!
Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like...
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PPC Mistakes You Didn’t Know You Were Making – On Demand Webinar!
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing’s Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each...
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Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
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3 Quick Tips To Simplify Your Bid Optimizations
When there are constant choices in how to approach bid optimizations, how do you dissect your options? Find out in this breakdown of Google's bidding features.
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Tiny Ad Tests That Make a Huge Difference
Ad testing is important to PPC best practices. There are several ad tests that are small changes that have made big differences in my paid search accounts.
Rev Up Your PPC Strategy!
A good PPC strategy is one that is working toward the right goal, with the right strategies in place and the ability to activate them.
PPC Ad Rep Survival Guide
I have learned that although search engine reps may seem as though they are not putting my clients’ best interest first, they can be extremely helpful.
