Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the...
Continue Reading 10 Ways To Grow Your PPC Account – New Whitepaper!
Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.
Continue Reading The Importance of PPC Industry Certification
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily...
Continue Reading 5 Tips For PPC Success in the Health & Supplement Vertical
Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the...
Continue Reading Pay-Per-Click Inside the Financial Services Vertical
In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.
Continue Reading 7 More Questions To Ask A Prospective Pay Per Click Agency
PPC can be a competitive space. Learn how to get an edge on competition with 5 strategies for competing against big budgeted competitors on a small PPC budget.
Continue Reading 5 Competitor Strategies For Small PPC Budgets
Can we help Google move past their interest in increasing account spend and begin emphasizing the long-term solution of creating a culture of trustworthy professionals?
Continue Reading Is It Time for a PPC Management Quality Score?
Prospective pay-per-click agencies should give intelligent and insightful answers that instill confidence in clients.
Continue Reading 7 Questions To Ask A Prospective Pay Per Click Agency
80% of the time there are opportunities for increased efficiency just by looking at PPC segments. Learn how to run a 20-minute audit using AdWords Segments.
Continue Reading Audit Your PPC Account in 20 Minutes Using AdWords Segments
I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.
Having worked primarily with eCommerce accounts, revenue and return need to be reviewed beyond face value in order to determine if PPC is truly profitable.
PPC is an ever-changing environment and staying on top of performance and adjusting quickly is key to both short and long-term success.
Continue Reading Day-to-Day PPC Management: What to Ask Your Key Stakeholders and Vendors
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