After reading, writing, and editing 100s of posts during my career, I’ve identified six tactics to help you become a better PPC blogger.
Basic PPC Strategies
[Webinar Recording] PPC Mistakes You Didn’t Know You Were Making
Let’s face it – in the flurry of the tasks and strategy involved in PPC, you’ve made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens....
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Make Your Transition To Google Shopping Campaigns A Smooth One – New Checklist!
Google is retiring Product Listing Ads (PLAs) in August 2014,and accounts running them will be upgraded to Google Shopping Campaigns. It is best to switch now, manually, so that you’re prepared for the transition. However, there are some key differences...
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Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
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[Webinar Recording] 10 Ways To Outsmart Your PPC Competition
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
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A Guide to AdWords Bid Adjustments
Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management...
New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
You’re doing so many things right in PPC, but your competitors still seem to be gaining an edge on you. Nevermore! It’s time to get on your boxing gloves and start fighting with smart strategy and tips your competitors don’t...
Continue Reading New Webinar With Wordstream! 10 Ways To Outsmart Your PPC Competition
Live Landing Page Audit [Webinar Recording]
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! In the recording,...
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PPC Roundtable: Ideal Client Workload
PPC Specialists are constantly in demand as the paid search landscape is so vast and continues to grow. With the increase in demand comes a discussion of how many accounts one individual specialist should manage at any given time. Thus, we asked the team...
Putting “Fun” Back In The AdWords Fundamentals Exam
The time has come! You’re ready (or not) to take your first AdWords certification exam! Where to start? How to begin? There are a few introductory steps, some changes you’ll want to be wary of, and, of course, suggestions for...
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Live Landing Page Audit With Chris Goward and Sam Owen [New Webinar!]
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you’re just not sure? PPC Heroes and their allies are here to help! Join Hanapin Marketing’s...
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Our Quarter 2 Compass – Overcoming PPC Pain Points
As many in the PPC industry know, the Compass is Hanapin Marketing’s best practices journal. We’ve released it quarterly and semi-privately for years, but this year, we’re changing it up. We’ve started hosting quarterly industry surveys via the Hanapin Forum...
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