If you’re planning on running a pay per click (PPC) campaign, and you’d like to hire an agency this guide is for you. I hope to show you how pay per click marketing works, and how you can contribute to...
Continue Reading A Client’s Introductory Guide to Pay Per Click Marketing
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to...
Continue Reading 8 PPC Tactics Not (Yet!) On Your Radar – On Demand Webinar!
For eCommerce Series Week, what could be more important than ROAS (return on ad spend)? While the rest of the posts this week will give great insight into what you should and shouldn’t be doing, my post is geared towards...
Continue Reading ROAS For Beginners: The eCommerce Metric of Choice
A/B Testing is a constant paid search practice with the process looking like this: Step One: Try something new. Step Two: Let it run for an appropriate length of time. Step Three: Determine the winner. Step Four: Repeat. But what happens...
Continue Reading Ad Testing Scenarios For Low-Converting Campaigns
I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently....
Aside from poor performance, being too reactive is my primary concern in client/PPC manager relationships. I want to initiate conversations and present new ideas to my clients. I welcome client ideas and suggestions but they should expect that I will...
No matter your PPC budget it’s important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we’ve all been in the situation where clients need to cut spend dramatically. After explaining...
Continue Reading 3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss
PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking...
Continue Reading [Webinar Recording] Eight Things You Didn’t Know About PPC & SEO
In PPC, innovation is everything. Change is the only constant in this industry, and what worked for you yesterday may not work for you today. That means if you’re not trying new things– new tactics, new strategies, or new platforms...
I’ve found that people who work in PPC love to work efficiently. We love creative problem solving, but aren’t always particularly fond of spending time doing the more nitty gritty tasks that come along with the job. Time wasting is...
Continue Reading Time is Money: PPC Shortcuts For The Busy Account Manager
PPC advertising (also known as “Paid Search” and “Pay Per Click”) is when an advertiser is charged when a user clicks their ad (versus just showing the ad). SEO (Search Engine Optimization) is about getting a website found and ranking...
Continue Reading Eight Things You Didn’t Know About PPC & SEO [New Webinar!]
Did you know that there are currently twenty-seven different columns containing the term "Conversion" in the AdWords interface? Were you also aware that they all have a different definition?
Continue Reading One Million Ways to Define a Conversion: The A-Z Guide
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