So you’ve taken the plunge into PPC. Welcome to the club! There is a lot that goes on in PPC. And it changes quite frequently, however the fundamental principles of it do not. This guide will get you started on...
Basic PPC Strategies
Sweat The Small Stuff: PPC Mistakes You Don’t Know You’re Making
Let’s face it, in the flurry of the tasks and strategy involved in PPC, we’ve all made mistakes, many of them avoidable (and some of them huge). That’s okay, PPC Hero is here to help you catch them before they...
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Unlocking the Mysteries of Dynamic Marketing [Webinar Recording]
Dynamic marketing not only makes your ads way more personal, it makes your ads more relevant and therefore, more valuable for your users’ experience. Dynamic ads can help you fill the gaps in your account, save time, and even lower...
Continue Reading Unlocking the Mysteries of Dynamic Marketing [Webinar Recording]
The 10 Monthly Tasks Every Account Manager Should Be Doing
As Account Managers, it’s easy to get wrapped up in big projects, campaign buildouts, etc. and forget about smaller tasks that are essential to maintaining account health. Here we’ll go through some basic tasks and a few more advanced ones...
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5 Different Ways To Approach Sitelinks
Sitelinks are pretty great. They help our ad rank, improve click-thru-rate and give us a little bit more space to talk about ourselves. Anyone, who writes ads, understand that sometimes hitting that 35-character limit before you can squeeze in a...
The Simplest Way to Change Bids Based On ROAS
One of the biggest hurdles for new e-commerce managers is learning to optimize bids based on ROAS. In training we are exposed to all the metrics native to AdWords but aren’t always exposed to utilizing revenue (besides more is good)....
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Unlocking the Mysteries of Dynamic Marketing [New Webinar!]
Dynamic marketing not only makes your ads way more personal, it makes your ads more relevant and therefore, more valuable for your users’ experience. Dynamic ads can help you fill the gaps in your account, save time, and even lower...
Continue Reading Unlocking the Mysteries of Dynamic Marketing [New Webinar!]
Why Not Mobile? Best Practices for Smashing Mobile PPC Ads [Webinar Recording]
There’s no denying that mobile devices are a mainstay in today’s society and becoming more popular every year. But capturing the most value out of mobile advertising can be a challenge. Some still question it – why should I advertise...
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How Hero Conf Grew My Account by 500% Before I Even Attended
Just imagine if your boss told you that you had the opportunity for an all-expense paid trip to Austin, Texas to attend Hero Conf. All you had to do was pick a single client and have the best month-over-month percentage growth...
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4 Step Process To Twitter Cards
Twitter cards are an easy way to start advertising on Twitter. They take about five minutes to create and they are designed for the conversion-focused advertiser. On April 25th, Twitter released website cards as an additional advertising option to Twitter...
Pivot Tables Made Easy: The Last Demo You’ll Need
The more PPC managers I’ve gotten to know, the more I realize that all nerds are not created equal. We talk of Analytics and Excel, and we use the term “pivot tables” a lot. And if you’ve ever tried and...
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3 Alternative Platforms For Recruitment PPC
The recruitment pay-per-click vertical is a slightly different animal, especially when it comes to job aggregators like Indeed and Simply Hired. While I’ve seen success with traditional AdWords and Bing campaigns for recruitment pay-per-click programs, expanding into job aggregators and...
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