Whenever I talk to people about PPC and what I do, I’m always quick to mention the paradoxical nature of the job. It requires you to be “patiently urgent” – always balancing your immediate deadlines for implementing new ads/keywords or...
Continue Reading 4 Easy Ways to Watch Your Account Without Going Crazy
As part of our training program we like to lay out time frames for people new to PPC in terms of how long it will take to feel comfortable and become an expert. I usually say 1 year to be...
The Visitors Flow report in Google Analytics gives a great visualization of what users are doing on your site. Since we PPC’ers are paying for our traffic, it is imperative that we have maximum clarity into their behavior. You can...
Continue Reading How the Visitors Flow Report in Analytics Will Make Your Account Better
Our friend Andrew Lolk has written some great posts about key AdWords optimizations you should be considering during the first month of your account. The info was so great, in fact, that White Shark Media made an info-GRAPHIC (see what...
Continue Reading One Month-In: The Ultimate AdWords Optimization Checklist
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it...
Continue Reading Are You Spending Your PPC Budget Wisely? [New Webinar!]
A look into the 9 questions that can help you perform a ten minute audit of your accounts as we continue this weeks 'time-saving techniques' series.
It’s series week on PPC Hero, and for July that means we’re all about finding you ways to save time and money on PPC. Whether that means a lightning-quick account audit or some time-saving techniques to streamline the dreaded ad...
Continue Reading Build Out Your Account With 3 Time-Saving Tips
Social networks offer up an entirely new world of PPC advertising opportunities, and they offer online marketers the chance to do and see things we haven’t been able to do in the past. That’s definitely a good thing, except where...
Continue Reading PPC Hero’s Social Media Report Card [Infographic]
Google has just announced the release of Search Impression Share data at the keyword level! Our search for tools that allow for the most detailed analysis has reached another mile marker. This will allow us to change our approach to...
Continue Reading New Keyword-Level Impression Share Data: Hot Tips For Boosting Performance
Many of us don’t have the time to always be checking our AdWords accounts. I’ve lately talked to many new Clients in White Shark Media who actually dreaded going in and optimizing their AdWords accounts because they felt they had...
Continue Reading 5 Things To Improve AdWords Performance In Under 60 Minutes
Google makes it easy to set up a PPC campaign, but some advertisers assume that after they’ve typed in some keywords, set the budget, and switched on the campaign, there’s nothing more to do except sit back and watch the...
Continue Reading 8 Simple Things You Might Be Overlooking In Your AdWords Account [White Paper]
As you spend more and more time doing the same thing, it’s expected that you’ll begin to evolve in how you do it. When it comes to ad testing and ad analysis, I’ve seen my fair share of reports and...
Continue Reading Refresh Your Ad Testing With 4 New Analyses
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