Sadly, sometimes the success of a PPC campaign can boil down to time management. We’ve all been there- so much to do, and no time to do it. If you’re an in-house marketer with PPC responsibilities on top of everything...
Basic PPC Strategies
AdWords Labels: Cut Back On Navigation and Reporting Time!
If you aren’t using labels in your AdWords account, you are seriously missing out. Way back in April, Google launched labels but I didn’t use them often due to existing accounts already having custom filters setup and at my fingertips....
Continue Reading AdWords Labels: Cut Back On Navigation and Reporting Time!
Guide to Google AdWords for Small Businesses
Small businesses are sometimes at a disadvantage when it comes to marketing- specifically advertising. But, because PPC doesn’t require a minimum spend, it is a channel that can easily be utilized. That just leaves learning HOW to utilize it properly....
Continue Reading Guide to Google AdWords for Small Businesses
But What Happens If You GET The Click?
“Plan the sale when you plan the ad” — Leo Burnett First, I should say that I DO believe that Facebook ads can have a branding effects simply from exposure — that the unclicked ads can still prove valuable in...
Templated Success: How To Make Your Life Easier With Excel
Anyone who has ever been put under pressure to build out a large account in a short space of time will know the trademark feeling of despair that can come with such a task. Luckily for us, there are a...
Continue Reading Templated Success: How To Make Your Life Easier With Excel
Doubling Leads Through the Magic of Best Practices
You ever meet someone with seriously funky breath? The kind of person that makes you turn your head whenever they talk to you so you can pretend you’re looking at something to avoid the direct path of their funkiness? I...
Continue Reading Doubling Leads Through the Magic of Best Practices
A Three Step Guide To Account Growth
This week, I created the below guide to break account growth down into an easy to digest format. I often see accounts grow to a point of stability and growing beyond that point always seems to be challenging. As an...
Achieving Efficiency With AdWords Editor
You have kept up with AdWords Best Practices, and your account now has about 30+ ad groups per campaign. Even though you have tried to be creative in your advert creation, the data insists that CTR is higher with bland...
The Secret PPC Formula For Account Success: The Triumphant Return of Whadda’ya Know Wednesdays
I know that you all missed Whaddaya’know Wednesdays, but cry no more. We are back. And we’re back with the best thing since sliced bread–THE secret PPC formula for account success. Hanapin Account Manager Sean Quadlin takes your through this...
April Showers Bring May PPC Flowers: Series Wrap Up
It’s actually been a fairly dry week for April, but nonetheless, the PPC Hero series team has loaded you up with plenty of ideas for how to make things happen now that are better for later. From client communication, to...
Continue Reading April Showers Bring May PPC Flowers: Series Wrap Up
Nurturing Your PPC Account: What To Do Next?
This is the final installment of our April Showers Bring May PPC Flowers series for this month. For the purpose of today’s post, we will discuss a few ways to nurture a new or inherited PPC account. Now that we’ve...
Continue Reading Nurturing Your PPC Account: What To Do Next?
PPC Account Structure: Build It & They Will Come
Part three of our week-long series, April Showers Bring May PPC Flowers! Learn best practices and helpful tips on building a great account structure as well as how to launch a "restructure" of an existing account. Think Kevin Costner. No,...
Continue Reading PPC Account Structure: Build It & They Will Come
