Today brings the second post in our April Showers Bring May PPC Flowers series. In today’s post, I’ll be diving into setting account goals to help your account mitigate torrential downpours. PPC account goal setting can be quite the conundrum...
Continue Reading PPC Account Goal Setting: Set Yourself Up for Incremental Success
It's hard to see the forest for the trees when making account changes, sometimes. Meaning, when we get granular in our account changes, which we should, it's often difficult to understand exactly how granular changes will affect the entirety of...
Continue Reading Bookending: Predict The Success Of Your Optimizations
Scenario: you’ve inherited a PPC account and are tasked with your first month of account management, or you’re kicking off a brand new PPC account. Where do you start? What do you do? Fear not, PPC Hero to the rescue!...
One of the most important pieces of pay-per-click, unfortunately, tends to receive the least amount of attention. This often-overlooked aspect of PPC is account structure, as Melissa Mackey, Search Supervisor at gyro, explains in the following interview. A poor account...
Continue Reading Are You Ruining Your Results By Ignoring This Vital Aspect of PPC?
Quality Score is meant to be an indicator of the relevancy of your ad to a user’s search query. It is merely an instrument or a gauge that indicates the clickability of your PPC marketing efforts. PPC marketers often look...
Continue Reading Quality Score Optimization Makes Everyone a Loser
Scenario: You have a client who is a small-medium sized business who services a major metropolitan area. You’ve created multiple PPC accounts for the same type of service business in the past but in a less competitive market, and you’re...
Scenario: you’ve watched your account’s clickthrough rate steadily increase over the past few months, but you’re not seeing an increase in conversions. Seems illogical, right? More clicks should mean more conversions?!?! As I’m sure you already know by now, your...
Continue Reading My Clickthrough Rate Is Improving, Why Aren’t My Conversions Increasing?
Often we are in such a hurry to start optimizing that we dive straight into our accounts, start pulling levers, and leave the office with a wide grin knowing that we did something today we can learn from tomorrow (or...
Isn’t love a pain? We promised we would help you show some love to your PPC accounts with this month’s series and all the TLC advice has been delivered! Our topics covered increasing CTR, uploading negatives in a less-than-friendly Bing...
Continue Reading Every Little Thing We Do Is Magic! – PPC Love Wrap Up
Ad position, the forest containing all your account metric trees! (Sorry, it’s Friday, and the clichés abound.) A high quality score combined with the right keyword bid means your ad gets a higher and higher position on Google SERPs. But,...
Continue Reading Everything You Need to Know About Ad Position in AdWords
With the first month of the New Year nearly behind us, it’s time to reflect. Take a look at your to-do list for the month. Have you gotten everything done? I’ll bet not! Guess what? That’s ok! We’re all human...
Continue Reading PPC & Time Management: A Make-It-Better Checklist
Thanks for joining us on another week-long series here on PPC Hero! Hopefully after this week you are ready to start thinking about implementing ad testing in your own accounts, or maybe you’ve already decided to jump in. (Hey, we...
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