Managing a paid search campaign takes a lot of thought and energy. There are many moving parts and a mountain of data to continually sort through. There are many inputs and an equal amount of outputs. Everything you do has...
Continue Reading The Single Biggest Mistake You Can Make In PPC
The need for conversion tracking in PPC marketing has definitely infiltrated the ‘Land of Best Practices’ and most PPC managers accept it as a factor that can ease the management process by a large degree. But what happens when it...
Lately I have been trying to compile the coolest metrics and best practices to look for in your Adwords campaigns. That not only helps me touch base and recall all the best practices but also reminds me to stick to...
Continue Reading Expert Advice and Best Practices for AdWords Dummies
When you do something all day, it becomes so commonplace to you that you forget that what you’re doing might be considered obscure to the general public. The other day was one of those days for me in regard to...
The other day I was reading an article about how babies have different personalities and different ways to nurture each type of personality. This got me thinking that our PPC accounts can also be grouped into similar personality types, and...
Continue Reading Do You Know the Personality of Your PPC Account?
You can’t fear mistakes when you manage a PPC account. They are bound to happen. But there are some mistakes where how you approach accounts can cost you a promotion, a raise, or even your job. Here are 4 mistakes...
As a PPC manager, it isn’t often you get to be 100% PPC hero, but I recently had an all-hero experience as a volunteer optimizing a Google Grants AdWords campaign. As PPC pros know, a campaign is never finished, and...
“My ads are all approved, but I can’t populate my ad using my keywords!” “I’m not seeing any conversions in one of my highest-performing ad groups!” “I’ve seen zero impressions in my new ad group!” If any of these phrases...
So this week is a fun post to write. This week I will be in Hawaii enjoying my time with friends. This is one of the benefits to being an online PPC manager. I can work from where ever I...
I was thinking about writing a blog post on upcoming holidays and while doing so, I saw half of my colleagues already on the running to buy Christmas gifts which made me realize how intensive PPC campaigns would have been...
We hope you found this week’s holiday PPC series, Jingle Your Bells All The Way To The Bank, to be helpful! To recap, we covered holiday keyword research, account structure, getting your holiday ads to show and optimizing your landing...
Happy almost-holiday season, PPC Hero’s! For our second installment in the Jingle Your Bells All The Way To The Bank holiday PPC management series, I’m going to take you to the next step in your planning: account structure. Yesterday, Sarah...
Continue Reading Have Yourself A Merry Little Account Structure
Save time and Become the Hero with updates from PPC Hero in your inbox!
