This blog provides tips and insights into event-based paid search strategies surrounding audiences types and different ads to garner success.
Basic PPC Strategies
3 PPC Techniques to Strengthen your Brand
Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns.
The Case For Time Flexible PPC Budgets
When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic...
Your First Google Ads Campaign: Everything You Should Know
This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience.
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6 Tactics to Dominate Local PPC
From location and call extensions to local service ads, learn six approaches to dominate local PPC.
Tips to Lower Rising Cost Per Click
As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC). Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC. Advertisers worked...
5 Must Watch PPC Reporting Metrics For Small Businesses
Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.
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Starting Your Digital Journey As A Small Business
There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides.
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3 Tips for Refining YouTube Placements
YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the...
PPC Conversion Tracking
Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help!
The Automation & Online Trends Marketing Managers Need to Know Today
In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...
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How to Organize a Successful PPC Audit
Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.
