Get tips on how to troubleshoot PPC performance and start on your way to becoming a PPC troubleshooting pro today!
Basic PPC Strategies
Benefit From PPC And SEO Working Together
A holistic approach to digital marketing, paying particular attention to the combination of SEO and PPC, will help you to produce better results.
Bing Exact Match Close Variant Update and Beyond
In an effort to help advertisers reach more customers, Bing expands exact match close variant technology.
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A PPC Account Manager’s Checklist
Use this checklist of PPC initiatives to keep your account optimization gears turning on a regular basis.
How to Deliver PPC Data with Confidence
Get 3 tips on how to deliver PPC data with confidence during a client call, a strategy pitch, or when presenting at a conference!
Deciding Between CPM & CPC Bidding on Facebook
Get insights on deciding between CPM and CPC bidding on Facebook and start testing a different bidding strategy today!
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Why IF Function Ads Need To Be In Your Testing Rotation
IF function ads allow you to set specific guidelines based on audience or device data. View the performance we saw in one account.
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Getting To The Point – How To Create Actionable PPC Reports
Learn how to build insightful reports that drive action items for your PPC accounts.
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How To Utilize PPC Brand Building Strategies
You should try and hone in on that other 79% and get these users more familiar with your brand.
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How To Find The Right PPC Audiences
The next time you are trying to optimize your account, look at your converters and glean insights about what your users want and who your users are.
Use These Competitor Tools To Improve Results Through Competitor Insights
Learn what tools to use to form an analysis of competitor insights that are directly influencing change in SERPs and ad performance.
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Thoughts About PPC Conversion Tracking
Conversion tracking plays such an important role in measuring the success of paid search performance. Here are some tips to ensure tracking is correct.
