Learn solutions for the most pressing challenges in Paid Media and Digital Marketing.
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Bid/Budget Management
Six Ways to Adjust Google Ads to Save Budget
It's never been more critical to make sure that your Google Ads aren't burning through your budget.
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Five Optimization Score Recommendations to Look For
In this post, we analyze the recommendations from Google’s Optimization Score tool and how to discern when recommendations should or should not be implemented.
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What strategic moves are agency leaders making in 2021/22?
Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do!
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From Beginner to Beginner: How to Best Manage your Marketing Budget
Making budget changes for a first-time account lead may be stressful but, there are ways to make it much easier, such as shared budgets, A/B tests, and more.
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Top 5 Tips for a Search Audience Strategy in 2021
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.
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How To Merge Your Adobe & Google Data For Making Audience Bid Adjustments
This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments.
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Why You Need To Be Using Google Ads Bid Automation
When advertisers give Google the correct parameters and enough data, automated bidding can work effectively. Achieve your goals and amplify growth efforts.
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How to Automate Excel Solver
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.
How To Set Up Time Of Day Bid Adjustments
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.
What Marketers Need to Understand About Automated Bid Algorithms
One Sr. Strategists discusses the most useful elements to understand about how algorithms work in your PPC campaigns.
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Three Basic Categories of Google Ads Bidding
Review your current bidding strategy options in Google Ads and how best to use each method.
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