There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
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Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
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A Guide to AdWords Bid Adjustments
Bid adjustments are a fundamental part of PPC. It’s important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management...
AdWords DIY (Destroy It Yourself) – 4 Reasons to Hire a PPC Professional
Have you ever met a compulsive DIY’er (Do It Yourself’er)? You know the type. They get so intent on saving a penny that they can spend dollars to do it. Sure, some DIY activities are worth it. You own an...
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Functional Vs. Performance Paid Search Strategies and Tactics
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a...
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Bing Ads Announces New Features For Bid Landscape
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband...
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What ‘Budget’ Means in PPC & Why You Should Divulge It to Prospective Agencies
In certain circles it can be considered rude to talk about money. It may not even matter the circle; there are plenty of circumstances where it’s either awkward or impolite to bring up matters of the all-mighty dollar no matter...
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3 Steps To Quickly Reduce PPC Spend with Minimal Conversion Loss
No matter your PPC budget it’s important to optimize your account so funds are being spent efficiently to bring in conversions. Even taking this approach, we’ve all been in the situation where clients need to cut spend dramatically. After explaining...
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Optimize Bids By Weather Using AdWords Scripts
It’s that time of year… drums please, summer summertime!” The time of year when the sun is shinning one minute and the next minute, rain is ruining your summer BBQ plans. If you have a product or service that is...
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8 Fixable Shortcomings That A PPC Audit Would Uncover
We’ve all been there: A new account comes across your desk and you get to spend the next few days digging in and finding all the flaws that you can then turn into “quick wins” for your team. But what...
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Yes or no? Reasons for Restructuring Your PPC Account
Deciding to restructure an account is one of the toughest decisions a paid search manager has to make. We often inherit accounts that were not built employing best practices, making account management an overly cumbersome and hard to manage process...
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The Simplest Way to Change Bids Based On ROAS
One of the biggest hurdles for new e-commerce managers is learning to optimize bids based on ROAS. In training we are exposed to all the metrics native to AdWords but aren’t always exposed to utilizing revenue (besides more is good)....
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