Last month while at Hero Conf, I had the opportunity to speak on a panel about bidding and budgeting. I learned some really unique Facebook bidding and budgeting strategies, along with gaining a deeper understanding of how automated bidding can...
Continue Reading Save Time & Increase Performance Through Bid & Budget Automation
If there is one thing Google is good at, it’s making money. This is good news for you and me because Googles primary business is advertising, or helping businesses find and reach customers, so they invest very heavily in figuring...
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
Continue Reading Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and...
Continue Reading How To Use Google Analytics For Better Bid Adjustments
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
Continue Reading Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [Webinar Recording]
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only...
Continue Reading See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
Continue Reading 30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about...
When it comes to competitor analysis, there is no such thing as too much information. During our monthly training day this month, we had a discussion about competitor analysis and how (most) clients show an interest in what their competitors...
Continue Reading Learn More About The Competition With New Features in Google’s Auction Insights
Heroes change the world. They capture hearts with grand gestures of selflessness and gallant efforts to overcome the world’s toughest obstacles and adversity. I know heroes. I manage PPC campaigns for nonprofit organizations doing good work every day to make...
Continue Reading Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Learn how to work Acquisio’s Bid & Budget Management feature (BBM) and who it’s working for. PPC expert Jeff Baum of Hanapin Marketing presents several case studies demonstrating effectiveness of BBM and gives you some insight into how it’s helping...
Continue Reading A Case for Automated Bid & Budget Management [Webinar Recording]
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