If there is one thing Google is good at, it’s making money. This is good news for you and me because Googles primary business is advertising, or helping businesses find and reach customers, so they invest very heavily in figuring...
Bid/Budget Management
Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
Continue Reading Steering An Automated Ship: How to Avoid Bidding Pitfalls [Webinar Recording]
How To Use Google Analytics For Better Bid Adjustments
Since the move to enhanced campaigns last year, Google has provided us with a new way of targeting through bid adjustments. We are now able to move further on from inputting the maximum cost per click at keyword level and...
Continue Reading How To Use Google Analytics For Better Bid Adjustments
Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio’s new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of...
Continue Reading Steering An Automated Ship: How To Avoid Bidding Pitfalls [New Webinar]
Keep Your Company’s PPC Spend In Check [Webinar Recording]
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [Webinar Recording]
See the Future of Your Bids With AdWords’ New Bid Simulator Columns
Earlier last week AdWords announced on Google+ that they had launched a shiny set of new columns for our keyword report tabs. These columns are designed to give us quick access to the bid simulator data that was previously only...
Continue Reading See the Future of Your Bids With AdWords’ New Bid Simulator Columns
30 Ways to Jump Start Your PPC Spring-Cleaning: New Checklist!
Spring has finally arrived and after a very long winter, your PPC account could probably use some airing out. Just as your house may need a good cleaning, your AdWords account could likely use some sprucing up as well. You...
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#ThinkPPC – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [New Webinar]
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about...
Learn More About The Competition With New Features in Google’s Auction Insights
When it comes to competitor analysis, there is no such thing as too much information. During our monthly training day this month, we had a discussion about competitor analysis and how (most) clients show an interest in what their competitors...
Continue Reading Learn More About The Competition With New Features in Google’s Auction Insights
Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
Heroes change the world. They capture hearts with grand gestures of selflessness and gallant efforts to overcome the world’s toughest obstacles and adversity. I know heroes. I manage PPC campaigns for nonprofit organizations doing good work every day to make...
Continue Reading Holy Sidekick! The Ultimate PPC Partner Takes on Refined Targeting
A Case for Automated Bid & Budget Management [Webinar Recording]
Learn how to work Acquisio’s Bid & Budget Management feature (BBM) and who it’s working for. PPC expert Jeff Baum of Hanapin Marketing presents several case studies demonstrating effectiveness of BBM and gives you some insight into how it’s helping...
Continue Reading A Case for Automated Bid & Budget Management [Webinar Recording]
A Case for Automated Bid and Budget Management [New Webinar]
With all the buzz surrounding Acquisio’s Bid & Budget Management feature, we wanted to take the time to show you how it works, and who it’s working for. On February 20th at 12pm EST, Jeff Baum of Hanapin Marketing will...
Continue Reading A Case for Automated Bid and Budget Management [New Webinar]
