Bid changes are a very routine optimization in any account. So routine, in fact, you might have most if not all of it automated. I know in a lot of my accounts I could write out my process for how...
Continue Reading Grow Leads 17% By Segmenting Search Partners During Bid Changes
As search advertising marketers, a big part of our job is finding and controlling inefficient ad spend. John Wanamaker put it quite simply when he said “half the money I spend on advertising is wasted; the trouble is, I don’t...
Continue Reading Bring The Hammer Down on Inefficient Spend With Dimension Analysis
While ads have continued to evolve this year with new extensions and formats, bids have been the portion of this holy trinity of PPC that have changed the most over the past 12 months. Today we're going to recap exactly...
Behind every struggling AdWords account is a PPC marketer with a list of bad habits. With the new year approaching, now’s the time to start fresh and commit to a year of better marketing! No more vague broad match keywords, overlooked...
Continue Reading A PPC Marketer’s New Year’s Resolution [NEW WEBINAR]
Ahh the beginning of winter – the start of cold weather, stuffy noses and chapped lips always reminds me that this is a special time of year. Tis the season for shopping, eating and holidays sure, but it’s also the...
Continue Reading Planning Your 2014 Budgets With Search Trends
When you first launch an AdWords account, there is so much optimization to do. Realistically you could spend hours a day analyzing data and making changes that will have a dramatic impact on your account based upon the analysis you...
Continue Reading 5 Quick Wins On An Established Paid Search Account
For November’s series we’re diving into the exciting world of the holiday season. With Black Friday, Cyber Monday, Christmas and Boxing Day (for our non-American friends) all approaching quickly we’re sharing our favorite tips & tricks for strong holiday-PPC results....
Ever since enhanced campaigns have come into play, bid adjustments have become the heart of any optimization strategies, and discovering the particular day and time that your target audience converts the most will enable you to increase your accounts’ performance...
Continue Reading Best Practices: Optimizing Your Bids By Time of Day
Just in time for holiday season Google announces the roll-out of Target ROAS (Return On Ad Spend) bidding in AdWords. This recent release is part of the flexible bidding strategies suite and ongoing initiatives to improve real-time bidding in AdWords....
New companies enter the PPC marketplace daily. We see it first-hand as we bring on new clients who require their accounts to be built from scratch, or with our current clients as they see increased competition in their vertical. Whether...
Whenever we make changes in an account here at Hanapin we like to do what we call “Bookending”. Essentially this is creating a rough estimate of the projected impact of our changes on spend, conversions, CPA et al. It’s a...
Continue Reading How To Bid Smarter With Your Ideal Keyword Positions
Bing recently updated they way incremental bids are calculated to mimic AdWords enhanced campaigns to allow for easy importing into Bing. The update (which started in July) will use multiplicative percentages, instead of adding multiple bid adjustments together as the...
Continue Reading Bing Updates Incremental Bidding to Align with Enhanced Campaigns
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