There are so many ways to analyze and manage your bids that it can get overwhelming! This post tackles some of these different ways, suggests what you should try based on your PPC goals, and suggests some advanced techniques for...
Bid/Budget Management
Easily Increase Sales With Assisted Impressions & Clicks
Google has recently added search funnel data as a column in the AdWords interface. This data allows you to modify bids based on an impact a keyword has on both direct conversions (which have always been counting in the conversions...
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Avoid Going Over Your Limit With Managed Budgets
One of the many issues that can plague a PPC account, particular one where spending is limited by set-in-stone marketing budgets, is that of monthly spend going over a threshold. There are a few things I do generally to try...
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Heroview: PPC Budget Tips For The Holiday Season
Yesterday's Heroview featured Amanda West-Bookwalter (Amanda_Westbook), where we discussed PPC Budget tips for the holiday season.
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Wordstream’s Free Guide: 10 Tips for Setting Your 2013 Budget
Check out Wordstream's new guide, "10 Tips for Setting your 2013 Budget." With this guide learn how to determine your initial budget, why you shouldn't arbitrarily cap spend, how to maximize different budgetary controls, and the effect of seasonality on...
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Is CPM Bidding a Waste of Your Money?
For a newer article on this topic visit: Deciding Between CPM & CPC Bidding on Facebook Yes. Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though. I have found...
Matt VanWagner on Small Budgets
Our next Hero Conf 2012 Speaker transcript is from Matt VanWagner, where he talks about how to effectively manage small budgets. Don’t forget we will be posting our transcripts from last year periodically through out the coming months. Feel free...
Using Excel to Get the Best Budgets for Your Campaigns
One of life’s essential conundrums is how to allocate your resources. Whether it’s your energy, your time or your money, figuring out what to do with what you have determines what kind of person (or company) you’re going to be....
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Maximize Efficiency With Dayparting in Small Accounts
Working in PPC is all about making the most of what you have. Whether it’s maximizing clicks on a budget, meeting (and surpassing) your Cost per Conversion goals, or just massaging your keyword bids to find the optimal position for your...
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Deeper Understanding of CPA Bidding: Best Practices, a Case Study and Breaking It Off
As part of our ongoing series on automation and time-saving, we felt that talking about AdWords’ Cost-Per-Acquisition bidding was a must. Aside from the Display Campaign Optimizer, which is a whole post in and of itself that will happen at...
Bid Management Software Is The Future of PPC
This week the PPC Hero team is looking at the different ways you can automate PPC and save time. Yesterday Kayla Kurtz wrote about self-automation (a fancy way of telling you to get your business together!), and some essential time...
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Find Your PPC Account’s Optimal Average Position With Pivot Tables!
For this week’s Whaddya’know Wednesday, Sean Quadlin shows you how to use pivot tables to find your PPC account’s optimal ad position.
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