When I started in PPC you could bid in one of 2 ways, by clicks or by impressions. Now there’s automatic and manual bidding… bidding for clicks, conversions, and impressions… bidding for a max or target CPA… using conversions to...
Bid/Budget Management
PPC Toolkit: Resources for Improving Your PPC Accounts
We here at PPC Hero love giving you, our readers, lots of resources to help you manage your accounts even better than you already do! And of course, we always appreciate your comments that help us become better managers as...
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How I Manage An E-commerce PPC Account Without Conversion Tracking
For our final installment in the How I Manage A PPC Account With/Without __________ series, I’m going to explain how you can make the best of what seems like an impossible situation and effectively manage an E-commerce PPC account without...
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How To Manage An Account With A Small Budget
This is the Second article in our PPC Hero Series - How To Manage a __________ Account. Learn how to optimize your accounts that have small budgets! Read here for great suggestions!
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Top of Page and First Page Bid Estimates
If you use AdWords, I’m sure you’ve noticed a status called ‘First Page Bid Estimate’ and maybe even decided to opt in to the newer ‘Top of Page Estimate’ that you can now make a column in your interface. These bid estimates...
adCenter’s Explicit and Implicit Bidding – A Swimming Success
Do MSN bidding strategies stump you? Read this post to help you understand and implement Implicit and Explicit bidding strategies for your keyword lists.
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Shoestringin’ It: 3 Strategies for Campaigns on Smaller Budgets
Everybody is looking for a way to cut costs and stay within budget these days, in all businesses. So, PPC is no different. Not everyone has a large budget to bid with, so it makes sense that there are other...
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PPC Budgets: Optimizing Accounts with Budget Constraints
At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an...
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Discover The 20 Most Expensive Keywords in Google AdWords
Wordstream conducted a survey to determine the most expensive keywords in Google AdWords. The result was 20 keyword categories that boast the highest CPC and highest competition. Find out if you are bidding on any of these keywords and learn...
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Using Top vs. Side Ad Segmentation To Make Bidding Decisions
As we reported yesterday, Google announced on Wednesday that you can now choose “Top vs. Side” as a reporting segmentation option within AdWords. Sure, that seems like interesting info, but why should I care? Not like I can tell Google...
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AdWords CPA Bidding Basics and Best Practices
The topic for this blog post came directly from one of our readers! Thanks to Dan McMillan who wrote in wanting to know more about CPA Bidding and best practices for implementing it in his account. Well we at PPC...
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Ticker Tuesday: Bidding Strategies, Part 2
Welcome back to Ticker Tuesday’s two-part series on PPC bidding strategies. In Part 1, we discussed when to raise bids, and when to lower them. In this installment, we’ll be discussing the specific tools Google AdWords has to offer for...
