Demographic targeting is a relatively new feature for Google. It’s the process of targeting your PPC ads and keywords to a specific age range and gender type. The purpose of demographic targeting is to really drill down on your target...
Continue Reading Improve Your Content Network Campaigns with Demographic Bidding in Google
Last week the PPC Hero team had a discussion about what paid-search tasks advertisers have the most problems with. One of the biggest we came up with was concerning spending budgets and how they are distributed between the various search...
Continue Reading Learn How to Distribute Your PPC Budget between Search Engines
Back in February, Yahoo announced that they would be instituting a reserve market price for their keywords. Basically, this means they now have minimum bid standards for their keywords. This seems like a reasonable tactic to employ to ensure the...
Continue Reading Yahoo Reserve Market Price Killed My Campaign
Last Thursday and Friday, Yahoo! Search Marketing rolled out their new pricing structure. The gist of this update is that minimum bid prices will no longer be fixed at $0.10 and will instead be based on quality factors (similar to...
Continue Reading If You Don’t Check Your Yahoo! Minimum Bids Now, You’ll Hate Yourself Later
Today Yahoo Search Marketing announced that your minimum pay-per-click bids are going to be changing. Currently, the minimum bid is $0.10 (ten cents) across the board for every keyword. However, the announcement made today states that minimum bids will no...
Position preference is an advanced feature in Google AdWords that gives users more control over the positioning of their ads. Why do advertisers need or want to use this feature? * Direct-response advertisers can target their most cost-effective ad position....
Continue Reading Position Preference – When in Doubt, Bid High
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