This post covers why you should use conversion tracking and how to use Google's conversion action sets to better optimize your campaigns.
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Bid/Budget Management
3 Forecasting Strategies For PPC Data Anomalies
COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.
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When To Test Google Ads Portfolio Bidding
In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.
Click Share Vs Impression Share – Which One Should You Care About?
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.
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How To Eliminate Wasted PPC Spend
I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.
PPC In The Time Of COVID-19: You Asked, We Answered
Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say.
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Paving Our Way Towards Automated Bidding
Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests.
February Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms.
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Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion data is limited. Find out more.
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Facebook’s Mandatory Change Coming Soon: Ad Set Budgets Are Going Away
Here's what you need to know about Facebook's mandatory move away from ad set budgets to campaign budgets. The change will take place as early as Feb 2020.
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3 Unconventional Ways to Use Automated Bidding
By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.
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Target CPA Bidding: Avoiding Over-Delivery
The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad...
