Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.
Bid/Budget Management
3 Step DIY PPC Budget Pacing Tool
If you are looking for a better PPC budget pacing method, follow this step-by-step guide to create your own custom tool.
The Automation & Online Trends Marketing Managers Need to Know Today
In the first two sessions of the PPC Hero Summit, the Hanapin team will talk about the trends that Marketing Managers need to be aware of - talking about, thinking about, and figuring out how to incorporate into their marketing...
Continue Reading The Automation & Online Trends Marketing Managers Need to Know Today
Getting a Little Help with Your Bids – ECPC vs CPA Bidding
Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. This post serves as a primer to the bidding types.
Continue Reading Getting a Little Help with Your Bids – ECPC vs CPA Bidding
3 Strategies To Consider When Thinking About Bidding
We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.
Continue Reading 3 Strategies To Consider When Thinking About Bidding
Google’s New Ad Position Metrics: Rethinking Average Position
Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!
Continue Reading Google’s New Ad Position Metrics: Rethinking Average Position
Most Common Mistakes of Automated Bidding
By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).
New Interface, New Syntax: Automating Rules in Google Ads
Whether you are pro-change or anti-change with Google, there is one certainty - You have to change. Learn how to create automated rules in the new interface.
Continue Reading New Interface, New Syntax: Automating Rules in Google Ads
The 2019 Budget Season Doesn’t Have to Be a Nightmare
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.
Continue Reading The 2019 Budget Season Doesn’t Have to Be a Nightmare
Bing’s New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
Continue Reading Bing’s New(ish) Automated Bidding Strategies
Update Bids and Monitor Changes with AdWords Scripts
Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!
Continue Reading Update Bids and Monitor Changes with AdWords Scripts
Spend Smarter: Identifying Account Opportunities
Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.
Continue Reading Spend Smarter: Identifying Account Opportunities
