The ambiguity of knowing what PPC platforms are available for your marketing can be overwhelming. We want to be a valuable resource to you in every step of your PPC marketing process, so we've put together a master list featuring...
Continue Reading Master List of the Best Ad Tech Platforms for PPC
Get insights on deciding between CPM and CPC bidding on Facebook and start testing a different bidding strategy today!
Continue Reading Deciding Between CPM & CPC Bidding on Facebook
Evaluating PPC bid management tools can be a bit overwhelming. We're here to break down the process of how we go about evaluating and choosing tools.
Continue Reading Decoding The PPC Bid Management Technology Matrix
Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!
Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.
Continue Reading How To Use Historical AdWords Data To Create Your Own Bid Simulator
Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). Read on to find out how these changes will impact you.
Continue Reading AdWords Announces Upcoming Changes To Enhanced CPC Bidding
Day-of-week budgeting helps to optimize each dollar spent. Learn how non-PPC metrics can be used to build a budgeting strategy around the most valuable KPIs.
Continue Reading Enhanced Day-Of-Week Budgeting With Non-PPC KPIs
We'll showcase an application of Google Sheets to solve a problem in a way that saves time while revealing actionable insights.
Continue Reading Building An Automated PPC Spend Tracker In Google Sheets
This post is part of the Hero Conf Los Angeles Speaker Blog Series. Jay Stampfl will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what...
Continue Reading Hidden Costs in your Bid Strategy: Incremental Measurement
Spend more when you get more. That's the message that needs to get across. But how do you go about looking into it?
Happy Holidays everyone! Well, that may be a bit premature, but not in the advertising world - where the preparation for the largest sales days of the year begins early.
Continue Reading Seasonal Bidding Methods: Holidays Already?
Google's recent Hangout on Air with Sally Chung and Leo Sei discussed strategy and best practices for new device-specific bid adjustments. Read our recap and reactions here.
Continue Reading Adwords Event Recap: Device-Specific Bid Adjustments
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