AdWords recently announced several updates on how Smart Bidding works. Read how these changes and increased transparency can help advertisers improve bid efficiency.
Continue Reading Be In The Know About Upcoming Improvements To AdWords Automated Bidding
Similar to AdWords ad scheduling, monthly bid schedules are an effective way to maximize conversion rates that may fluctuate throughout the month.
Continue Reading How I Cut Costs By 20% Using Monthly Bid Schedules
There are custom metrics that don't necessarily exist within AdWords but can be created by the information given to you. Read on to learn more!
Continue Reading Don’t Be Afraid To Create Your Own Metrics To Judge Success
AdWords is moving towards higher automation, even if a fully automatic long-lasting optimization is still to come. See how you can make use of automation.
Continue Reading AdWords Self-Optimizing Accounts Are Live (And Already Among Us)
When coming up with my latest bid strategy ideas I came up with direct ideas from how player analyses are done in an attempt to maximize points on daily fantasy sports sites.
Continue Reading Treat Your Bid Management Like Your Daily Fantasy Players
An undeniably vital time for each and every single one of us is the deadline for next year's paid search budget. Read how to make accurate projections.
Continue Reading Paid Search Budgeting For 2016: Estimating Your Best Budgets
Set AdWords budgets for accounts, ad groups, keywords, and ads. Maintain budget periods of days, weeks, or months. Never spend more than you intended.
How should we be bidding on the traffic being received from our ever growing Facebook budget? How about managing the money in Pinterest?
Continue Reading Bidding Methods For Platforms Outside Of Google
In this article, we’ll cover What-If analysis through Excel as a way of determining and analyzing projections.
Continue Reading Make Better Projections With Excel’s “What-If” Analysis
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.
Google offers 6 flexible bidding strategies. Depending on your goals, you may or may not want to use one of these bidding strategies.
Continue Reading When Are Flexible Bidding Strategies Right For You?
Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.
Continue Reading The One Metric We All Should Be Using in Our Bidding Strategies
Save time and Become the Hero with updates from PPC Hero in your inbox!
