Using impression share when changing bids is extremely important and average position does not take impression share into account. Use the impression metric.
Continue Reading The One Metric We All Should Be Using in Our Bidding Strategies
Two Advanced Ways To Build Strong Client Relationships
We're seeing a common theme develop over the last few months here at Hanapin. Clients are demanding more from us in terms of strategy and account growth.
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Weekend Bidding Rules For Better Cost Per Acquisition
Learn how we implemented a weekend bidding strategy that reduced cost per acquisition while still managing to grow weekend lead volume.
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How We Quickly And Profitably Ramped Up Spend
My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.
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How To Tell If You Need Time Of Day Bid Modifiers
Ignoring hourly bid modifiers is either hurting you directly, by spending inefficiently or hurting your potential, by leaving conversions on the table.
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Understanding Budget’s Role In PPC Account Performance
We’ll dive into some budgeting tactics you may want to take when launching new campaigns or as you optimize the account.
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Using Bid Simulations And Estimates More Effectively
An underutilized AdWords tool is Bid Simulators. There is room for doubt, however, ignoring the tool means you can't take advantage of potential areas for improvement.
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Using Top vs Other Rather Than Average Position for Bidding
It seems as though Average Position has been proven to be a misleading statistic for quite some time now.
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[New Webinar with Acquisio!] PPC Bidding Hacks: 8 Ways To Supercharge Your Account
In this webinar on April 23rd at Noon EST, experts from Acquisio and Hanapin Marketing discuss 8 bidding hacks that can supercharge your PPC account.
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3 Ways To Decrease CPA Without Tanking Volume
While many front-end metrics (CTR, CPC, etc.) lead to better overall performance, CPA (cost per acquisition) and profit are most crucial to our accounts.
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Simple Budgeting Techniques Using Excel
There are many techniques advertisers can utilize for budgeting in Excel. The focus here is making sure budgeting is being done to accommodate the differences in the day of the week.
Bidding Strategies: A Pair of Case Studies
Bidding strategies are important to test. Looking at the typical behavior of the account should help choose the correct strategy to improve performance.
