Bing Ads announced their Universal Event Tracking functionality. In layman’s terms, it’s goal customization, designed for flexibility from one business to the next.
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Bing Ads
Morning Clicks: Google’s Latest Releases and More
What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries.
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Morning Clicks: Facebook Expanding Mobile Ad Network and More
As Facebook continued it's efforts to compete with Google and Yahoo in the advertising world by expanding in mobile advertising.
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Tips for Getting Results with an Inherited PPC Account
Upon inheriting a PPC account, I identify three areas that are underperforming and what fixes can be made to improve performance quickly.
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25 Reasons to Use Bing Ads Now
The goal of Bing Ads is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest.
Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More
The Latest From Google and Bing, Baidu's new device for users, IfByPhone expanding, Interesting Yelp Strategies.
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New Device Targeting in Bing Ads Starts Now
Today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords.
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Morning Clicks: Facebook becoming a Threat to YouTube? Twitter Becoming a Store?
The Latest from AdWords and Bing, along with the up-and-coming Advertising Efforts on Social Media.
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Reviewing Negative Keywords In Light of Recent Changes
With the recent AdWords close variant update, now is a good time to review your negative keyword strategy.
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The People vs. Bing Broad Match
Having trouble with Bing broad match? You're not alone. Join PPC Hero and the rest of the jury as we cross-examine Bing's broad match keyword, and see how it measures up compared to Google.
The Opportunities Tab – The Good And Bad
The Opportunities tab offers account suggestions in Google AdWords and Bing Ads. There are both benefits and poor suggestions that need to be considered.
Morning Clicks: Amazon Making Push in Paid Search, More on Close Variants
In an attempt to outperform Google Ads, Amazon will use shopping data to help deliver relevant ads to users.
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