From the early days of simple online catalogs to today’s dynamic, data-driven shopping experiences, the e-commerce landscape has seen a monumental shift, driven by advances in technology and changes in consumer behavior. This transformation has not only expanded the reach...
Continue Reading Ultimate Guide to Product Data Feed Management
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.
Continue Reading August 2020 Updates to Paid Media Platforms
A look at current and expected trends in PPC amidst the global virus outbreak.
In this monthly post, we bring you the latest from all of the major platforms.
Continue Reading February Updates to Paid Advertising Platforms
In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns.
Continue Reading [Hero Academy Video] Product Audiences on Search and MSAN
Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing.
Continue Reading GMC Import Tool Now Available for Bing Shopping Campaigns
Explore a number of new features available in Bing Ads including: more automated bidding options, importing approved product offers from Google to Bing and more!
Continue Reading New Features In Bing Ads To Get Excited About
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
Continue Reading How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmentation
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
Continue Reading How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
We are going to cover 7 areas of fine tuning that can help your Bing Shopping campaign dominate the marketplace.
Continue Reading 7 Tips To Optimize Your Bing Shopping Campaign
Learn the basics of Bing Shopping including setting up your Bing Merchant Center, your shopping catalog, and your first Bing Shopping campaign.
In the Philippines, the last 4 months of the year are lovingly referred to as the “Ber Months” and September 1 marks the first day of a long-awaited holiday season. For advertisers, it’s not much different. Even as Q3 comes to a...
Continue Reading Bing Ads Editor Makes It Easier To Manage Shopping Campaigns
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