Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Google...
Continue Reading Morning Clicks: Google, Bing Make Big Updates, Bing Teams Up With Twitter, Acquisio
After last week’s steady stream of updates from Google, Bing brought to our attention that they haven’t exactly been twiddling their thumbs. Inside is a list of recent enhancements to your Bing Ads experience.
Continue Reading Bing Ads Announces Keyword, Editor, Security, and API Updates
If you’re planning on running a pay per click (PPC) campaign, and you’d like to hire an agency this guide is for you. I hope to show you how pay per click marketing works, and how you can contribute to...
Continue Reading A Client’s Introductory Guide to Pay Per Click Marketing
Do you love using Google’s new and improved Keyword Planner to project what kind of traffic a hypothetical Ad Group might garner before implementing it? Does it frustrate you that this same mechanism isn’t available on Bing Ads? Well disband...
Continue Reading Bing Ads Announces New Features For Bid Landscape
I’ve spent quite a bit of time recently reflecting on how I’ve managed my accounts over the years. As I’ve gone through this process, I have discovered 12 things that lead to better performance and increased efficiency when done consistently....
It would not be a week of PPC News without some news on Mobile Advertising. Mobile site call conversions are now available in AdWords.
Broad match keywords can be a fantastic way to increase your traffic and conversion volume. They can also be a fantastic way to light a pile of money on fire if you’re not careful. This week, we’ve shared with you...
Continue Reading How to Keep Your Broad Match Keywords in Check
One of the hardest thing to do in the PPC biz is scale accounts that already perform well and have history. I believe this is because we focus on small optimizations and lose sight of the enhancements that will catapult...
When it comes to analyzing and optimizing search advertising campaigns, Microsoft Excel is one of the most powerful tools available, and can be found pinned to just about every search marketer’s taskbar or even home screen. When it comes to...
Continue Reading Dynamic Data and Presentation Pizzazz With Excel PowerMap
Now that all the hype around the big Google announcement is starting to die down, I thought we should also take a moment to reflect on a few new features that Bing released this month. Some of the features are...
Continue Reading 7 New Bing Ads Features – Including Product Ads!
Lately, Bing has been implementing changes to enhance the insights and ease of account management. A couple weeks ago, we let you know about updates to Bing report statistics and metrics. Yesterday, we shared new Bing campaign features that allow you...
Continue Reading Increase Search Term Insight With Bing’s “Zero Clicks” Update
Sometimes, it is as easy as asking. Bing Ads listened to feedback from its users and added some additional features to their campaign tab, which should be live across the Bing Ads interface. While these changes will not change the...
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