Analysts offer a distinct skill set for marketing teams. Today we’ll walk through three attributes and three skills every analyst needs. These six fundamental qualities make up the core of a successful analyst.
Blog Series
Keep Your Eyes Focused On Non-Google Opportunities
We all spend a lot time and money in Google AdWords, but big things are in the works for other platforms.
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How to Use Client Service Reports to Improve Retention
Series week continues today as Kayla explains how to use a less traditional “report” and take more of a client relations approach to the topic.
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Managing an Education PPC Account. What You Need to Know
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
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PPC Tips For The Software and Technology Industry
PPC tips for Account Managers who are managing AdWords accounts for software or IT technology clients.
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Running Effective PPC Campaigns In The Legal Industry
As PPC Specialists, we need to understand the rationale and process of the searcher as it pertains to legal services.
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Why It’s Crucial To Audit PPC Accounts Ahead of Management
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
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Advanced ABCs of PPC – Terminology & Strategies to Remember
Uncover advanced PPC terminology and concepts to keep in mind as you manage your paid search campaigns.
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PPC Roundtable: Back To School
As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season?...
Back To School PPC: Get In The Bus Driver’s Seat
There are many details when approaching Back To School campaigns, or simply evaluating when and how to set this year’s BTS efforts live.
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PPC Roundtable: Ideal Client Workload
PPC Specialists are constantly in demand as the paid search landscape is so vast and continues to grow. With the increase in demand comes a discussion of how many accounts one individual specialist should manage at any given time. Thus, we asked the team...
Now Accepting PPC Hero Guest Bloggers
Hello PPC Heroes and Heroines! As we grow our writing team we are also looking for guest bloggers. If you’ve ever been interested in writing for PPC Hero now is your chance. These are the qualities we’re looking for in...
