This week our blog series is taking a look at the most expensive “set it and forget it” mistakes. While search partners is not necessarily expensive, its distortion of common metrics may mislead you. By recognizing search partner performance and...
Blog Series
What You’re Missing in the Bing Report Center
As part of this month’s PPC Hero series, we’re diving in to the little known, oft-neglected, and unknown reports that you can use to turbocharge your PPC performance. I don’t know about you, but “little known”, “oft-neglected”, and “unknown” definitely...
Continue Reading What You’re Missing in the Bing Report Center
3 Facebook Reports You Should Be Running
As PPC Heroes, we like to think we’ve got all sorts of magic stuffed up our sleeves. Truth be told, there are plenty of approaches we use that may be less common to the outside world. That’s why this week’s *Series Topic*...
How To Pitch YouTube Video Ads As A New PPC Initiative
Video advertising is an advertising platform to enter cautiously, similar to Display advertising. There is a lot of advertising space and views to be had, and the key to success will be smart targeting and good creative on top of...
Continue Reading How To Pitch YouTube Video Ads As A New PPC Initiative
How to Pitch Bing Like a Champion
Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss)...
Pleading the Case for Conversion Rate Optimization
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can...
Continue Reading Pleading the Case for Conversion Rate Optimization
Instant Onboarding – Every PPC Account Manager’s Dream
Being more heavily focused with the task of capturing and onboarding new business for Hanapin, I tend to encounter a different set of complications than my fellow PPC Heroes. One that we get to share together is getting all of our...
Continue Reading Instant Onboarding – Every PPC Account Manager’s Dream
How To Succeed In PPC Without Conversion Tracking
One of my biggest frustrations with PPC has always been in dealing with accounts where conversion tracking wasn’t straightforward. PPC with conversion tracking is elegant, simple and logical. You work out which keywords are driving sales at low costs and...
Continue Reading How To Succeed In PPC Without Conversion Tracking
