Have you heard about these helpful tools hiding in your browser for the busy PPCer? Learn about them here.
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Business of PPC
Agency Tips: 7 Steps for Communicating Bad News
View 7 steps for better communicating bad news and possible solutions to clients.
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The Importance of PPC Industry Certification
Certification via Google and Bing indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies.
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PPC Insights for the Tourism & Travel Industry
Series week continues as we assess PPC management across different industries. Yesterday, Kevin covered the Healthcare industry. Today, Kristina is discussing the Tourism and Travel industry. When I think of the many industries that see success in paid search, vacation and traveling...
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Managing an Education PPC Account. What You Need to Know
I’ve been managing paid search accounts in the for profit education vertical for nearly six and a half years. During this time the industry has changed significantly. New regulations restrict the way users are messaged, bid prices have soared making...
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7 More Questions To Ask A Prospective Pay Per Click Agency
In last week's post we looked at seven questions to ask a prospective pay per click agency. This week, we'll cover seven more questions with appropriate answers.
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The Hidden Benefits of PPC Conferences
In my opinion, the main benefit of attending a PPC conference is to interact with others in the industry.
7 Questions To Ask A Prospective Pay Per Click Agency
Prospective pay-per-click agencies should give intelligent and insightful answers that instill confidence in clients.
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5 Steps To Choose The Right Pay Per Click Company
Choosing a PPC management agency that can maintain and expand your account in the long term based on your individual goals is vital to success in search engine marketing.
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Day Trading And Pay-Per-Click
I’ve taken the day trader analogy one step further in outlining specific trading principles and relating them to paid search.
How To Choose the Right PPC Agency – Whitepaper!
The data doesn’t lie! Year after year, the search engine marketing industry continues to expand at double-digit growth rates. With everyone racing to the web to advertise, your space in the PPC market is vital. So why not just visit...
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Great Tips! Using An Agency To Support (Not Replace) Your In-House PPC Team
We hear it all the time. Clients are nervous to start a conversation with an external ad agency for fear of it being the beginning of the end of the in-house PPC team. At Hanapin, we feel the exact opposite...
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