Calling all search marketing experts and heroes! The survey for the 2014 State of Paid Search ends in just two weeks and we need your input. Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We...
Continue Reading Search Marketing Heroes: Assemble! [Yeah, we did that]
Developing a winning paid search program is a large and complex undertaking. Let's explore a couple questions you should ask when building out a PPC program.
A lot of conversation has taken place recently around Hanapin regarding the question “What makes clients unhappy”? Let's dive in.
Continue Reading Keep Your PPC Clients Happy – Tips for Managing Client Relationships
When applying basic economics principles, we can make sure our paid search strategy is in line with what’s going on both within the business and the industry.
Continue Reading Understand The Economics Behind Your Client’s Business
Developing a winning paid search program is a large and complex undertaking. There are many questions to answer and things to consider, such as goals, budgets, and best tactics to employ. Are you prepared for all aspects of the program...
Continue Reading 10 Questions To Ask When Building Your PPC Program – New Whitepaper!
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk...
Continue Reading [Webinar Recording] BFFs: 10 Ways Agencies & In-House Teams Can Work Together
PPC account audits allow the agency to get a solid introduction to the campaigns they may end up managing, while the client can learn more about the agency.
Continue Reading Why It’s Crucial To Audit PPC Accounts Ahead of Management
Working with an agency can bring valuable resources (and time!) to the table, but it can be really hard to take that first step towards that sort of relationship. Our experts use their own unique perspectives to not only talk...
Continue Reading BFFs: 10 Ways Agencies & In-House Teams Can Work Together [New Webinar!]
You have many choices when it comes to managing your company’s paid search campaigns. One is whether to handle the responsibility of an in-house team or work with an agency who specializes in PPC management. There isn’t a right or...
Continue Reading How to Build a Healthy Agency Relationship – Whitepaper!
I am going to share a case study which proves that focusing on lead quality is the first and best way to improve business performance.
Continue Reading Quality vs. Quantity of PPC Conversions: A Case Study
Based on recent on-site visits & meetings, we share what has allowed our team to align communication, strategy & initiatives with clients.
Continue Reading Finding the Right Fit – The Importance of Client/Agency Culture Alignment
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements...
Continue Reading Measuring PPC Return: Are Your Ad Dollars Going To Waste? [New Webinar!]
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