So you’ve got a team of multiple people (for our purposes, team = more than one person) managing your paid search campaigns, but you’re getting the feeling there is something missing. Not that your team isn’t doing what they can...
Continue Reading How to Use An Agency to Help Your In-House Team, Not Replace Them
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we...
Continue Reading Keep Your Company’s PPC Spend In Check [New Webinar]
When someone is searching for a product or service, feedback and reviews from others can be invaluable in helping them determine what to choose. There are usually a ton of options, and savvy consumers want to ensure they are making...
Continue Reading A Peek Behind the Curtain: Consumer Ratings Added to Google Ads
Occasionally I find myself using our blog as a way of ‘venting’ after a call, and today’s post shall be one of those times. When we’re meeting with prospective clients, we generally put together something called a Solutions Blueprint, which...
Continue Reading Why You Have to Teach Metrics, Not Just Deliver Them
We tend to focus our attention more towards Google AdWords here on PPC Hero, but many of us also use Bing Ads on a daily basis. One thing that I find a bit more challenging when using Bing is pulling...
Bing, love it or hate it, can be an invaluable platform for anyone looking to make the most of his or her PPC budget. If you're waiting for the perfect argument to come along and convince you (or your boss)...
PPC Hero’s February series will be focused on arming you, the PPC account manager, with all the necessary ammunition to make a strong argument for adding new focus areas in your paid search campaigns to your client. That client can...
Continue Reading Pleading the Case for Conversion Rate Optimization
A company’s brand is defined by many things – the people that make up the company, the clients or customers that company serves, the mission the company sets for itself, the messaging that brand uses to market itself…along with a...
Continue Reading Branded vs. Non-Branded Keywords – Worth It To Budget for Both?
Targeting a relevant audience is essential for PPC ads. Whether in the Search or Display Network, considerable time and attention is taken to ensure you are reaching an appropriate audience. A while back, Google introduced a new method to help...
Continue Reading Google to Receive More Insight from Muted Ads
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all...
Continue Reading Optimize for the Sale: PPC and SEO Solutions for Ecommerce [Webinar Recording]
Being more heavily focused with the task of capturing and onboarding new business for Hanapin, I tend to encounter a different set of complications than my fellow PPC Heroes. One that we get to share together is getting all of our...
Continue Reading Instant Onboarding – Every PPC Account Manager’s Dream
For January’s series post we are taking a look at our PPC wishlists. What tools do we all wish we had available to make our lives that much easier? Where do our chief frustrations stem from and what band-aid solutions...
Continue Reading Navigating The Maze of Changing Goals and Objectives
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