When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop...
Business of PPC
5 Things That Matter To Brands When Working with An Agency
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.
Continue Reading 5 Things That Matter To Brands When Working with An Agency
What it Means to Provide Value as a Digital Marketer
A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.
Continue Reading What it Means to Provide Value as a Digital Marketer
The 2018 PPC Trends That Affect Your Day-to-Day
Hanapin's president mentions 6 major trends that CMO's should keep a pulse on in 2018. This post further discusses the 3 trends in that list that affect my day-to-day work as an account manager.
Continue Reading The 2018 PPC Trends That Affect Your Day-to-Day
6 Pro Tips for Managing PPC Client Relationships
Get the top tips for PPC client relationship management that will help set you up for a long prosperous career in PPC!
Continue Reading 6 Pro Tips for Managing PPC Client Relationships
How To Explain PPC To A Non-PPCer
It’s a constant struggle to tailor your explanation of PPC in a way that makes it both easy to understand and relatable. Check out our team's favorite responses to "What is PPC?"
PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
Continue Reading PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
4 Tips For Supporting A PPC Account Team
I’ve assembled a starting list of four pointers that have helped me provide better support to PPC team leads. Check them out and see if you agree!
Interviewer Tips: Insights For Building A Strong PPC Team
Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions.
Continue Reading Interviewer Tips: Insights For Building A Strong PPC Team
How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
Future consumer expectations of businesses are being molded based on present-day interactions with artificial intelligence (AI).
Continue Reading How AI Is Shaping The Future Of PPC – Hero Conf London Takeaways
3 Steps For A Stress-Free Vacation From PPC
Taking away the stress that happens when you leave your account in other’s hands doesn’t happen without preparation. Follow these three steps to ensure a stress-free vacation.
Continue Reading 3 Steps For A Stress-Free Vacation From PPC
How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
Acquiring conversions requires an ongoing conversation that takes place across a series of moments. These moments are defined by Google as ‘micro-moments.’
Continue Reading How To Leverage Micro-Moments To Drive Customers From Engagement To Conversion
