As a member of the sales team, one of the most important things you must do is stay educated on industry news and trends.
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Business of PPC
How To Keep Your Job And Your Cool While Working From Home
I recently relocated and am now a full-time remote employee. I’ll share my favorite tips and fresh perspective on transitioning from an office to a remote work environment.
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How To Pitch Winning Paid Search Initiatives
Pitching initiatives are an important way to grow an account but they also serve as a way to show your clients you are on the cutting edge of PPC.
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The Art Of Networking
Networking is absolutely necessary if your business wants to continue to grow - let PPC Hero help you make it less stressful and more beneficial.
Entry Level Applicants: Where Do We Even Start?
Hanapin Marketing is the PPC Agency of Experts – but at some point, every expert was an entry-level employee. No matter the education or enthusiasm, if you haven’t worked in a field, you start at the beginning.
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Why Setting Clear Expectations For Potential PPC Hires Is Crucial
This week on PPC Hero we're talking about the interview process. Cassie Oumedian looks at the importance of setting clear expectations.
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Secrets Of The Interview Process: My Pet Peeves
One of my primary roles as an Associate Director of Services at Hanapin is interviewing candidates for employment. See what my 3 interview pet peeves are.
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Explaining The Value Of PPC To The C-Suite
How do you gain buy-in from C-level executives to keep engagement without direct ROI? We'll detail the push and pull, and explore ways to eliminate it.
Announcing the 2016 PPC Hero Live Summit!
Hanapin Marketing (the Agency of Experts Behind PPC Hero) is thrilled to announce a brand new online event designed to educate and push forward the PPC community.
Sidebar Ads – My Conspiracy Theory
Google's latest change to PPC has many of us asking questions. Read to find out what additional theories one of our writers thinks could be behind the change.
Project-Based PPC Engagements – The Real Story
Why are more companies tasking agencies with retainer and audit work than ever before? Read on to find out.
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It’s Time For PPC To Stop Ignoring Client Management
The purpose of this post is to draw our attention to a dangerous shift and call the PPC community back to a more balanced view of our beloved industry.
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