Today I’m sharing methods I use to bring clients through the 1st few weeks of the onboarding process so you can successfully onboard new clients of your own.
Business of PPC
Tips For Being More Strategic With Your Clients
We’re going to discuss what business storytelling is, how to communicate a compelling, action driven business story to your clients, and tools that can be used to successfully deliver that story.
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Account Management Transitions: Unavoidable Reality & Blessing in Disguise
The only constant is change, and your PPC account management is no different. This post will walk you through how to feel GREAT about new management.
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Be A Strategic Partner By Adopting The Consultative Approach
Using the consultative approach, we can recommend the appropriate set of PPC strategies and tactics that will help our clients reach and exceed their goals.
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Index Census And Trends Data For PPC Performance Insights
How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.
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Considering A Paid Search Career? Here’s What To Assess
Are you considering a career in paid search? Read on as we discuss why you should enter the field and the characteristics that paid search specialists have.
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[New Whitepaper!] Automation vs Human Touch – Who Wins at PPC?
Learn about the pros and cons of automation and manual touch in this new whitepaper by Kayla Kurtz!
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Three Things I Learned About Our Lead Generation Clients
I was recently checking out Hanapin’s very own Carrie Albright’s post on what she’s learned from a year’s worth of hourly ppc data across e-commerce accounts. This post inspired me to find out what I can learn about user behavior...
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Love Your In-House PPC Employee? Pay Them More
I would like to say for in-house PPC employees what they have always wanted to say. If they are good then pay them for it.
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Diminishing Returns in PPC – When Doubling Your Budget Doesn’t Mean Doubling Your Profits
PPC Hero explains why you can't always expect double the revenue simply from doubling budgets in campaigns you're already running.
Dissecting PPC Agency Pricing Models, Part 3 of 3
Check out the third and final installment in my dissecting PPC agency pricing models series.
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Keyword Expansion For Venture-Backed Companies
Last week we touched on market expansion for venture-backed companies. Today, we're going to focus on keyword expansion.
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